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Milo > Play Movement

Play Movement

MILO Play
State of play

State of play

Active, unstructured play is important for mental wellbeing and physical development of a child. The issue is that playtime is declining in many countries around the world. Since 1970 children in the … …
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MILO Importance of Play
The Importance of Play

The Importance of Play

The MILO State of Play study found that, while more than 90% of parents and grandparents believe play to be essential for children’s development, it is rapidly falling off the list of … …
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MILO - The official drink of play
About the play movement

About the play movement

The MILO team has created The Play Movement, calling for Australian families to come together and take action to ensure kids get enough play today and for future generations. Quite simply, the … …
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Healthy kids and parents

Healthy kids and parents

The State of Play study revealed that both parents and children face similar barriers when it comes to play: lack of time and inspiration and an overreliance on technology. Whilst it can … …
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How and where to play

How and where to play

“I’m bored!” “There’s nothing to do.” “Can’t I just play the (insert computer game/games console here) some more?” Children, for any one of a myriad of reasons, occasionally lack the inspiration and … …
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