Why is sport so important for our kids?

Sport is a huge part of Australian culture. It gives everyone the opportunity to simply ‘have a go’. For our kids it has many benefits including physical and social development. We all know that our kids need regular physical activity but why? Sports improves a child’s fitness and helps their growth and development. It allows our kids to build strong bones and muscles, help maintain their weight and decrease the risk of health related issues, which can be developed later in life. Physical activity makes sure that our kids get better sleep and have a better outlook on life. Healthy, physically active kids also are more motivated, alert, and successful.

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The friends and memories made playing youth sports will last a lifetime. Working as a team with your friends to reach a goal helps our kids to develop communication and problem solving skills that will benefit them on the field and off. Spending time with friends and making new friends, is one of the most common reasons why kids want to play sports and continue to play sports. There’s no better feeling in sport than getting to hang out with your mates, learn and grow together and share the experience and success of what hard work brings.

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Along with the physical and social benefits sports teaches our kids valuable life lessons. Kids learn about teamwork, leadership and sportsmanship. Sports is about giving it their best shot and turning up on game day, rain or shine. It’s about high-fiving their teammates after a win or getting back up and dusting themselves off after a loss. MILO has a proud history and strong association with junior sport in Australia today! Many famous Australian athletes began their career in a MILO sports program including current members of the Australian cricket team.

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Today the amount of kids playing sports is dropping! Less than 1 in 4 Aussie kids are meeting the recommended daily exercise (60 minutes each day) and this is having a negative impact on the health and wellbeing of our children. More than half of Kiwi children are getting less than the daily recommended amount of exercise and this is having a negative impact on the health and wellbeing of our children. (NZ only statement). That’s why we continue to work hard to encourage more kids to get active through sport as demonstrated by our grassroots partnerships and initiatives such as:

  • AFL – encouraging kids to get involved in team sport
  • FC Barcelona – learning the values of sport and what it takes to be a champion
  • Maria Tutaia – getting girls active through netball 
  • Champ Squad – getting kids active leveraging the power of digital technology.


1. 5 Reasons Why Your Child Should Be Playing Sports
2. Keeping Kids Active
3. The role of friendships in youth sports
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